Using LinkedIn for B2B Sales & Marketing

LinkedIn for B2B Sales & Marketing

It's not that hard....

According to a recent research report from the Content Marketing Institute the majority of B2B marketers say that LinkedIn is the only platform that they consider to be effective.

But if you're like many B2B marketers, some of your team are dragging their heels with social media. They're confused about how to start, or they've tried before and have written it off as a waste of time.  So how do you encourage your sales and marketing team to take advantage of this platform?

This eBook "Stupid Human Tricks for LinkedIn", covers some key tactics and practical tips for engaging with people on LinkedIn, such as:

• How to use LinkedIn to research your prospects
• How to use what you've learned without seeming like a stalker
• How to find new prospects
• How to expand your network

We all know the Internet has changed the way we market, prospect and sell. In today's world you not only have to be good at both marketing and sales you have to understand when to do what.  LinkedIn is a prime example.